Localizing Kickstarter: Mapping Mashup Helps Keep Cash Close to Home

submitted by Albert Gomez

good.is - by Zak Stone - September 11, 2012

How do you decide which creative projects to back on crowdfunding platforms like Kickstarter?

If you're inclined to think local, you're not alone, according to Justin Wilcox, a software developer who interviewed Kickstarter backers to gain insight into their perferences. . .
. . . "Kickstarter has some rudimentary capabilities to find projects around you"—like searching by city—"but we saw a need, an interest, to develop that to much more depth.”

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