Walmart Launches Fighting Hunger Together Fall Initiative To Deliver Up To 53 Million Meals and Give Consumers the Chance to Win a $50,000 “Golden Spark” for Their Community

Consumers have two simple ways to help fight hunger alongside Walmart, Feeding America and 5 major food companies

Bentonville, Ark., Sept. 18, 2012 – Today Walmart ignites another initiative in the fight against hunger with the start of its $2.5 million “Golden Spark” promotion, giving consumers a chance to win “sparks” that will help fund childhood hunger programs in their communities.  The promotion is just one part of the company’s  Fighting Hunger Together fall initiative which brings together customers, associates, Feeding America and five of the nation’s largest food companies — ConAgra Foods, General Mills, Kellogg Company, Kraft Foods, and Unilever — to provide meals nationwide.

The campaign launches during Hunger Action Month when leading hunger advocates urge individuals to help fight hunger in their local communities. Following are the ways consumers can participate:

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