Zuckerberg Takes Out Ads to Apologize as Facebook Data Misuse Crisis Intensifies

Facebook chief executive Mark Zuckerberg apologized for the Cambridge Analytica scandal with ads in multiple US and British newspapers Sunday.  JENNY KANE/ASSOCIATED PRESS

usatoday.com - by Marco della Cava - March 25, 2018

As Facebook continues to buffet winds of criticism, its founder took out full page ads in U.S. and British newspapers Sunday to apologize to consumers for not properly securing their personal data.

"This was a breach of trust, and I'm sorry we didn't do more at the time," Mark Zuckerberg said in the signed ad, which was published in The New York Times, The Wall Street Journal, The Washington Post and six British papers. "We have a responsibility to protect your information. If we can't, we don't deserve it."

The ad refers to the misuse of 50 million Facebook profiles, which were mined through an app created by a Cambridge University professor and then sold, in violation of Facebook's terms of service, to Cambridge Analytica, a company that used the profiles to create election ad-targeting tools for the campaign to elect Donald Trump.

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