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COVID vaccinations: Targeted texts help encourage recipients to get their shot--study

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COVID vaccinations: Targeted texts help encourage recipients to get their shot--study

Thu, 2024-11-21 11:17 — mike kraft
Targeted texts boost COVID vaccine uptake, 2 trials show The authors establish that text messages sent with an ownership frame, "your [vaccine] is ready for you," were associated with higher vaccine uptake. CIDRAP

Two randomized control trials conducted in the Netherlands show text messages can increase COVID-19 vaccine uptake, especially if they are formulated with a message using ownership words, such as "your vaccine is ready."

 

Country / Region Tags: 
Europe
Global
General Topic Tags: 
COVID-19
Boosters
Disease Prevention
Health
Public Attitudes
Public Health
Research
Social behavior
Vaccinations
Communication
Problem, Solution, SitRep, or ?: 
Analysis
Groups this Group Post belongs to: 
RAC Vaccines and Vaccination Group
Communication
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